LED explosion-proof lamp continues to expand, seize the market when there are good plans
Publish information:Liaoning Kaihua Photoelectric Technology Co., Ltd. Release time:2017-8-19 19:52:48
Thanks to the promotion of oil and related industries, explosion-proof lamps will have a large market position in mining, oil related industries, military and transportation. According to the survey report Electroni Cast Consultant pointed out that the global explosion-proof products market rapid growth, demand rising consumption in 2014 global explosion of LED lamp is $160 million 100 thousand, estimated that in 2021 global output will be expanded to $273 million 400 thousand.
LED explosion proof lamp market has potential
LED explosion-proof lamps are one of the potential markets in the LED lighting industry. With the LED lighting technology is used in the general outdoor venues, indoor home lighting has been gradually mature, the LED lighting market off the fastest market in Japan as an example, has seen many companies starting to high order industrial LED explosion-proof lamp, representing manufacturers such as star and Iwasaki electric motor, etc.. Explosion proof lamps and lanterns are widely used in electrical, dust, flammable and explosive special working environment, such as petrochemical, chemical, mining, semiconductor, ship, food, pharmaceutical factory, paint booth and so on.
International will be three LED explosion-proof lamp standards
In July, the National Standards Commission launched three LED explosion-proof lamp standard plan, aimed at the development of technical standards, leading the industry in LED, explosion-proof lamp intelligent lighting control, application interface specification and the acceleration detection method in areas such as regulating the market, promote innovation. In the international arena, Zhaga Alliance announced the LED explosion-proof lighting engine interface specification of Book7 and Book8, LED explosion-proof lamp new energy efficiency standards of the European Union was formally implemented in March 2014, the sale of new goods LED explosion-proof lamp are forced to paste the energy label.
UL released the first explosion-proof LED lighting certification
Recently the leadership of global product testing and certification of the UL (Underwriters Laboratories) in Taiwan issued the first LED lamp explosion-proof certification to Long Xin Technology, its light source technology partners also won the South photoelectric multiple listing this certification, said Taiwan will be quickly cut into the North American industry explosion-proof products market, the profit is considerable business opportunities.
As a result of general LED lighting market margin is low, some Taiwan manufacturers have been restructuring and development, can enhance the profitability of special applications, such as explosion-proof lamps. This wave of Taiwan petrochemical industry, the trend of the United States to bring strong orders for Taiwan. The framework of Long Xin Technology and South photoelectric jump off the traditional industry only focus on the domestic market demand, with the North American market tickets, opened a new page for Taiwan explosion-proof lighting to the international market.
Long Xin Technology General Manager Chen Zhangnan said: "Long Xin Technology Research and development team has long been focused on the harsh and dangerous environment product development and production, in 2011 began to put into development of explosion-proof lamps.". This can be directly through the UL in Taiwan explosion-proof testing laboratory for strict product testing, and access to UL fair third party certification, to prove the development of LED explosion-proof lamp strength." The demand for explosion proof equipment in the United States has increased greatly, and the technology of Xin long and South Asia photoelectric have taken the lead in obtaining UL certification, opening the opportunity for Taiwan industry to enter the field of high value explosion proof lamps and equipment.
Develop LED explosion-proof lamp market, when there are good plans
LED explosion-proof lamp market has been promising, will inevitably lead to a new round of competition. Price war is a common means, but it is not necessarily a long-term strategy for the long-term development of the industry, and the establishment of its own brand image is the best policy.
Overall, the price war can only be used as a tactical enterprise but never take cities and seize territory, rise to the strategic height of enterprise. The core strategy of the enterprise must be returned to the brand value up, firmly grasp the quality of the bottom line, in the long-term struggle for price, management and enhance the quality of the road, a hundred years to build brand enterprises. Today, the concept of mainstream consumer groups has changed, low prices have gradually become synonymous with low quality, and the product premium brought by brands also have higher acceptance. The domestic enterprise tasted too much pain but no brand, brand building is not a short duration of time of work and attempt to launch a price war to occupy the market, the rapid increase in the visibility of the enterprise, can only be said to be brutal and dangerous. Just think, when an enterprise's products are labeled with low quality, it is easy for enterprises to try to rebuild their brands again What's more, the price war is the thin profits, will enable enterprises to walk in the capital chain tension on the wire, a careless, it is worth.
Amid the wave of price wars, every enterprise is inevitably involved, but LED companies should not take price wars as their own way to win. Only to establish their own brand, enterprises can occupy a space for one person in the competition, after one hundred years instead of enterprises, enterprises rely on a solid foundation to build the brand value is the weapon of their winning. The current price war has been enough, I believe that LED enterprises can learn from experience, ha lesson, no longer take the old road of price war, and proceed to enhance the technical content and quality of products, Establish your own brand.